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Who is to blame if your marketing plan does not go off as well as you had planned? Do you know what options you may have? Read through this article, and you will discover some great tricks and tips to use. Keep your articles around 500 words or less and begin each one with an attention grabbing introduction sentence. An online reader is like a goldfish, if you don't capture their imagination in the first ten seconds they will swim away and forget all about you. You can elaborate later in the article; just make sure that the first couple of lines makes them want to continue reading. This tip is a good target length for your paragraphs. Evidence shows that people have a harder time concentrating when reading online content. To counteract this tendency toward distraction, keep each paragraph and your articles overall concise. It is good to keep your articles within 500-700 words, as well as keeping them to a five sentence maximum per paragraph. Many article directories use these specific guidelines; adhering to them will increase the likelihood that your articles are distributed. Most blog posts do not require as many keywords as a directory article, and a few hundred words is usually fine. Headlines are important to article writing. Something enticing in your headline will draw readers in and involve them in the article, while something boring will turn them away. Brainstorm a bit before settling for a headline. You might even want to bounce some ideas off of friends or family members. As you are making notes and researching what to include in your articles, be sure to save any tidbits of information that you come up with. By keeping copies, it is possible to make use of them later in content you create. This is called "PLR" or "Private Label Rights." These can make terrific additions to articles you write. Develop your own unique style while writing your articles. Use these articles to accentuate your personality and help users know you on a personal level. Maintain your own style, so that you do not sound repeated and mundane. Do your homework before jumping into article marketing. The positive benefits it can give your company may surprise you.